9/12 Affiliate Fraud Detection and Prevention

Principle 2. Run Your Program Like a Professional

Lesson Summary

Having solid terms of service and continuously monitoring your affiliate program is essential. Learn about various forms of bad behavior that can occur in affiliate marketing, and how to detect and prevent them. 

5 Tips to detect and prevent affiliate fraud:

💙 Monitor affiliates who bid on your brand keywords.

💙 Add a clause in your Terms and Conditions that forbids affiliates from bidding on your brand terms.

💙 Check referral sources and brand terms on Google to identify fraudulent activity.

💙 Be wary of self-referrals and coupon code leaks.

💙 Watch out for affiliates specifying their affiliate tokens to improperly attribute conversions.

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