5/12 Co-Marketing and Coordinating Promotions

Principle 1. Make it Simple for Affiliates to Earn Money

Lesson Summary

Uncover the significance of understanding the intent behind your affiliate traffic and the different tactics to effectively co-market with your affiliates.

5 Tips When Executing Co-Marketing Strategies:

👉 Not all visitors are the same: be aware of where they are in the funnel.

👉 Select affiliates based on their traffic's impact and conversion rates.

👉 Harness co-hosted webinars.

👉 Use lead magnets to capture visitor information and optimize conversions.

👉 Prioritize high-performing affiliates, tailor resources, and explore joint promotions for better marketing.

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