10/12 Defining Your Ideal Affiliate Profile

Principle 3. Build an Affiliate Recruitment System

Lesson Summary

This lesson emphasizes the importance of defining your ideal affiliate profile by understanding different types of affiliates, their traffic generation methods, and ensuring your product's relevancy to their audience.

5 Tips to Define Your Ideal Affiliate Profile:

💙 Consider your customers as potential affiliates.

💙 Understand other types of affiliates: bloggers, experts, and influencers.

💙 Categorize affiliates into lead gen vs. demand gen to gauge conversion rates and traffic quality.

💙 Lead-gen affiliates = focused traffic. Demand-gen affiliates = audiences with varying levels of intent. 

💙 Make sure your affiliate's audience aligns with your product to maximize relevance and conversions.

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